Artificial intelligence (AI) is now a consumer buzzword that most of us have heard since the release of ChatGPT4. Now, Google, Facebook, and others are trying to catch up with OpenAI and believe it will...

As we were moving some cows and heifers to our calving pen today, it hit me that the cattle we were moving all have due dates further out than my own

July is National Ice Cream Month, and there is no better time to figure out which flavor aligns with your Zodiac sign

The dairy checkoff is hoping consumers will be thirsty for a glass of milk after watching social media content depicting several ways milk remains a tried-and-true complement to a peanut butter sandwich,...

One of the best parts of going to a conference is, undoubtedly, perusing through the trade show

Following a lifestyle that includes making decisions that are good for the planet continues to grow in importance to many consumers, especially those that fall in the demographic of Gen Z

When asked which platform is best to reach today’s consumer, there’s one that shows up prominently in Google searches and social media: YouTube. Why is that?

Promotional efforts supported by the national dairy checkoff earned two awards at a recent marketing competition

Our cows have personalities that make working with them more interesting and only occasionally more difficult

If health and wellness are among your goals for 2023, adding more milk and other dairy products to your diet may be the perfect fit

As the “Your Dairy Checkoff” podcast starts its third year featuring farmer hosts, dairy industry guests, and in-depth conversations about dairy products and farming promotion, we want to thank

The month of December was a little touch-and-go in our calf barn as we were dealing with an abundance of calves and disease challenges

The one question I get asked the most as a robotic dairy farmer is this: How many cows can you run per robot? This is such a loaded question to me. I can dissect this one question into many diffe

Keeping crop residue stubble on your fields can provide a multitude of soil health benefits

Social media gives dairy a large audience to connect with; it’s up to you to decide which platform fits your needs and interests

Dairy farming is a complex job every day and filled with many unique responsibilities

Americans are snacking more, and cheese and yogurt can be two satiating, nutritious options

The national dairy checkoff is working to promote our products through Tik Tok influencers

Farming requires long, often hectic, days, but it’s worth it when you’re doing something you love

A panel of dairy influencers offer advice on how to share your farm’s story online before other voices do